The Gio’Style brand was born in 1949 thanks to the intuition of Luigi Giovenzana, who dedicated himself to the production of plastic components for the first refrigerators. He soon managed to glimpse the future potential of development and use of plastic.
In the following years, thanks to the intuition of the role of plastic in domestic uses, the foundations were laid for a success that would leave its mark on the industrial history of our country.
Gio’Style reaches a position of absolute pre-eminence on the Italian market and expands on the international market.
In these years the brand reached the period of greatest expansion, economic and image success in the history of Gio’ Style. Airtight food containers have a strong impact on the market, revolutionizing the traditional concept of food preservation.
A brand repositioning program was launched by building Gio’Style Lifestyle s.p.a.
Ordinett is acquired, becoming an integral part of the group’s industrial plan. Ordinett is considered essential to achieve company objectives. To date it has been a protagonist in the international storage market for more than 45 years.
In Urgnano (Bergamo) Gio’Style operates with a large factory spread over an area of approximately 100,000 m2 with 60 modern production lines intended for both outdoor and travel products and for the home.
More than 70 years after those beginnings, Gio’Style is today the best-known brand in the sector, of which it holds significant shares. Its leadership is unchallenged especially in the categories of airtight food containers, thermal bags and portable refrigerators (both electric and with cold accumulators).